Hello and welcome to our conversational take on products and trends in the EDC space, follow along for insights into our own company but also a variety of news and notes from across the EDC landscape.
The one that started it all. The basik.001 was the first design released with a chamfered-grooved grip profile for ease and comfort during use. Initially released in April 2025, it sold out quickly and saw a second re-release in July 2025 which also sold out. Making it our official best-selling basik to date.
Surprising everyone, the basik.003 rollerball pen quickly shot to the second place spot in terms of volume sold. With its understated ringed grip and slightly asymmetric design, it spoke to many people. The basik.003 is the preferred pen around the shop as well.
              
              
                
              
              
                
              
              
                
              
              
                
              
              
                
              
              
                Hello and welcome to our conversational take on products and trends in the EDC space, follow along for insights into our own company but also a variety of news and notes from across the EDC landscape.